We've been there.

Your Story,

Our Journey

How many times have you thought "Anyone who knows our brand could make this if we just had the time," "This brief shouldn't require a meeting," or "How are we ever going to keep up with the content calendar?"


Founded in southern California by a video producer who has managed artists and campaigns for all media types, Pretend is built for just the necessary parts of small content creation. No hype, no meetings, no fuss. After 20 years of creating content for huge brands and die-hard startups alike, we know what's necessary for the creative process. And what's not. Pretend trims everything down for efficiency.


Pretend is powered by a global network of vetted designers, editors, animators, and photographers— each matched to orders by skill set. You get the right artist for the job, every time.


Pretend is new. We're actively onboarding our first clients and refining the platform. That means personal, hands-on service— and the chance to shape what the next era of creation becomes. Beta pricing is available now, so get it while it lasts.

What if we made a content platform

that eliminated pointless meetings?

Michael Potter

Founder, Pretend

Answers to Your Questions

Find answers to common questions about our services, processes, and pricing. If you need further information, feel free to reach out.

What is your process?

Start by purchasing credits à la carte, starting a monthly subscription, or a free trial. You'll then login to the Queue, our platform for requesting and organizing your content needs. There you'll order requests, upload assets, provide feedback, and receive final deliverables. The process is designed to keep a continual queue of content churning out for you with minimal meetings or interruptions.

What are credits?

Credits are $10 payment units. Redeem them when you need content of any kind. Credits expire after one year of purchase, and cannot be refunded or transferred.

What do credits get me?

Who is making the content?

Do you use AI?

Why not a set monthly price?

What can I buy?

What types of projects can I order?

What makes a good request?

How many revisions do I get?

How long does it take?

How does Pretend learn my brand?

How do you work with my creative team?

What types of files can I provide?

Do you sign NDAs?

Do you keep my files?

How do I cancel a subscription?

Where do I go for help?

Credit Calculator
Estimate your monthly request cost

Estimator only. You're not placing an order. Buy credits first, then submit requests in the Queue.